Liverpool Signs Shirt Extension Deal With Standard Chartered
Liverpool FC have announced the extension of their shirt-sponsorship deal with international banking group Standard Chartered to the end of 2022/23.
The renewal of the deal will see the Club’s relationship with the bank extend to the end of the 2022/23 season. The partnership began in 2010 making it the second longest sponsorship deal in the history of the Club.
Since it began working together with the Club, Standard Chartered has reached over 37 million people across LFC platforms highlighting the UN’s Global Goals programme, had over 4,000 children participate in its soccer clinics, and for its annual ‘Perfect Match’ game – where LFC players swap the Standard Chartered logo on their shirts for the Seeing is Believing logo – fans have helped to raised almost USD 500,000 to tackle avoidable blindness.
The partnership has also reached almost 140,000 Reds supporters with LFC World, presented by Standard Chartered – an interactive fan experience which began in 2016 which brings fans around the world a little closer to Anfield.
LFC World has visited seven destinations across the last two seasons including Hong Kong, Singapore, Kuala Lumpur, Shanghai, Mumbai, Jakarta and most recently, Dubai.
Standard Chartered has also donated nearly 500 match tickets to the local community through Liverpool FC’s Red Neighbours programme over the last two seasons.
Credits: TIA
The renewal of the deal will see the Club’s relationship with the bank extend to the end of the 2022/23 season. The partnership began in 2010 making it the second longest sponsorship deal in the history of the Club.
Since it began working together with the Club, Standard Chartered has reached over 37 million people across LFC platforms highlighting the UN’s Global Goals programme, had over 4,000 children participate in its soccer clinics, and for its annual ‘Perfect Match’ game – where LFC players swap the Standard Chartered logo on their shirts for the Seeing is Believing logo – fans have helped to raised almost USD 500,000 to tackle avoidable blindness.
The partnership has also reached almost 140,000 Reds supporters with LFC World, presented by Standard Chartered – an interactive fan experience which began in 2016 which brings fans around the world a little closer to Anfield.
LFC World has visited seven destinations across the last two seasons including Hong Kong, Singapore, Kuala Lumpur, Shanghai, Mumbai, Jakarta and most recently, Dubai.
Standard Chartered has also donated nearly 500 match tickets to the local community through Liverpool FC’s Red Neighbours programme over the last two seasons.
Credits: TIA
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